We are pleased to announce the release of "ESG, CSR und SDG als langfristiger Wettbewerbsvorteil" (ESG, CSR and SDG as Long-Term Advantage), authored by professors of the IU International University of Applied Sciences, Marc Helmold, Johannes Treu, and Florian Hummel, along with Jürgen Fritz.
The book provides practical insights into how businesses can gain long-term competitive advantages by embracing sustainable and socially responsible practices, prioritising ethical governance, and aligning their strategies with global development goals. It offers real-world examples and actionable strategies, making it a valuable resource for professionals across various organisational roles, including quality management, development, procurement, logistics, marketing, and sales. Educators and students will find clear definitions and explanations for effective sustainability management, making the book an essential guide for leveraging ESG, CSR, and SDG for long-term success.
About the authors
Marc Helmold teaches General Business Administration, Production, Quality, and Sustainability at the IU
Johannes Treu teaches General Business Administration and Economics at IU
Jürgen Fritz is a member of the Directorate at the School of Business in Fribourg, Switzerland, and Head of Industrial Contacts and Research and Development.
Florian Hummel is Professor of Strategic Management and Vice-Rector for International Affairs at IU
You can purchase the book here.
