More women should be in positions of political power – this view is held equally in Germany and the USA. According to a recent study by IU International University of Applied Sciences (IU), 63.5 per cent of respondents in Germany are convinced that the world would be better governed if more women were represented in political leadership roles. However, despite the desire for more women in politics, structural hurdles are visible: 69.8 per cent of respondents in Germany believe that men are more likely to be elected - even when equally or better qualified women are available.
A similar picture emerges in the USA, as the study results from before the most recent presidential election show: 69.2 per cent of respondents agreed completely or somewhat that the world would be better governed if more women were in positions of power. At the same time, 76.3 per cent of respondents in the USA believe that men have an advantage, even if women have comparable or even better qualifications.
The IU study shows that stereotypical role models are still deeply rooted in the perception of politicians - both in Germany and in the USA. In Germany, 73.5 per cent of respondents agree with the statement that men tend to be perceived as assertive in difficult situations. At the same time, women are more likely to be perceived as emotional in similar situations (69.3 per cent).
The picture is even clearer in the USA, where 80.8 per cent of respondents agree completely or somewhat that men in politics tend to be perceived as assertive in difficult situations.
Prof. Dr Alexandra Wuttig, chancellor of IU International University of Applied Sciences and professor of innovation and entrepreneurship, says:
"These results illustrate how deeply rooted gender stereotypes characterise the perception of political leaders. They not only influence how politicians are perceived by the public but also have an impact on women's careers and opportunities to rise to leadership positions. Prejudices such as the image of the assertive man and the emotional woman mean that women are often passed over despite having equal or even better qualifications. These deeply rooted stereotypes not only make individual advancement more difficult but also hinder social progress towards a fairer and more diverse political landscape."
In addition to gender-specific aspects, clear values and competences are at the centre of expectations of politicians. In Germany, integrity and honesty (38.0 per cent) are the most frequently mentioned characteristics, followed by expertise in political and economic issues (35.9 per cent), crisis competence (34.5 per cent) and leadership skills (31.4 per cent).
The results also confirm that diversity in political leadership is perceived as an advantage: 66.8 per cent of respondents in Germany see advantages in a diverse leadership that takes aspects such as gender, age and origin into account.
Wuttig emphasises:
"The study underlines the German population's desire for value-oriented and more diverse politics. At the same time, it shows that stereotypical role models still represent a barrier that women in political leadership positions need to overcome."
The study "Women and men in politics" by IU International University of Applied Sciences examines attitudes towards equality and diversity in political leadership positions as well as the perception of gender-specific role models in Germany and the USA. For the study, IU surveyed 1,200 people between the ages of 16 and 65 in Germany and the USA respectively, representative of the German and US population by age, gender* and federal state or Census Region (and Divisions). The survey was conducted from 25.09.2024 to 03.10.2024.
*Although gender requires more than a binary classification into female and male, the data currently available for such an analysis is limited. In general, the numbers are too small to allow a breakdown by additional variables. Therefore, gender is only considered in a binary system in this study.
